Over the past few years, Instagram (IG) has quickly become one of the most recognized and widely used social media platforms – and rightly so. Instagram uniquely offers a visual landscape, that can completely transform your brand message and marketing campaigns, igniting engagement and increasing conversion. Still, many small businesses and entrepreneurs primarily focus on Facebook and Twitter for social reach because they are familiar and fairly easy to use.

By now you’ve probably created an Instagram account and started posting photos, GIFs or videos to your profile – which means you at least understand the basics, but there’s so much more to gaining followers and building influence than just being able to post. {I’ll write more about creating brand consistency on Instagram in a future post}.

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