Your online presence is important. Whether you’re a business owner, author, or freelancer, people often take to the web first to find out more about you. Creating a website that communicates your brand message, vision, and professionalism is just as important as having a great business name and logo. But if your site isn’t inviting to your audience, your potential impact could be negatively affected.
Let’s be honest, women are really making moves right now! From gains in education, career advancement and entrepreneurship, we’re progressing by leaps and bounds. Online activity is no different. In 2016, 86% of women in the U.S. had access to and regularly used the internet.
So, you’ve decided that you want to sell your products, or your genius online, but you’re not sure what your website needs to be most effective. The truth is that when setting up a website for an e-commerce business it’s easy to overlook a few essential things.
How many times do you look at your phone each day? When you go home after a long day at work, do you immediately turn on the TV, stream your favorite Tidal playlists, or start scrolling social media? When you need to move money around, do you go to the bank or just use the app? Write a letter or send a text? …See how every aspect of our lives is becoming reliant on technology?
We’re constantly inundated with marketing messages and social media notifications; bombarded with distractions all vying for our attention. This has created a social phenomenon known as information overload, which makes it hard to stand out such a crowded market.
A strong online presence can help your business grow. If you’re willing to put in a little work, it can be both rewarding and profitable. From turning your website into a customer conversion machine to building a large following on social media, there are plenty of ways to engage your online audience.
Your website looks amazing. Your graphics are on point and you spent weeks crafting the perfect copy but you’re still not getting any traffic! So what’s the issue? It’s probably not anything you’ve done but maybe something you haven’t. While, there’s no magic sauce that will bring the masses to your website; and no matter how far Google’s grab reaches, it’ll never be an exact science.
