There are many barriers faced by women in business. Women struggle with gender bias, racial discrimination, and stereotyping. Yet, despite these roadblocks, they still thrive and find success as entrepreneurs.
Congratulations! You’ve decided that you’re ready to take the leap into entrepreneurship. Becoming an entrepreneur isn’t easy and you want to be taken seriously right from the start. We’re not talking about silly tactics like faking a deep voice like Elizabeth Holmes and many other women do. We’re going to share a few tried and true steps to help you put your best foot forward.
No matter the size of your business, there is nothing scarier than losing customers. While new customers are always welcome, it’s important to maintain your loyal customers because they already believe in what you offer.
When first getting started in business, most women focus most of their energy on creating and manufacturing a high-quality, desirable product that consumers want to buy. They spend hours exploring product concepts, target market research, and design and packaging. But it’s also important not to forget to plan for promotional efforts.
Whether you’re selling a product or service, it’s always good to improve your sales pitch. As your business grows, hopefully so does your client list and that can only happen if you’re actively reaching out to new individuals. So here are a few ways to improve your pitch!