We constantly hear dialogue about the importance of balance. We’re told to work to live, not live to work, and that we need adequate time away from work to keep burnout away. But, we should also devote ourselves to our careers in order to climb the corporate ladder.
Apps and the right software are essential tools for business. If you’re a woman in business, you likely find yourself doing business both online and offline. Even the biggest online boutiques do pop-up shops and vendor booths at events. Which means that you need tools that are as versatile as you are.
E-commerce businesses are popular. They can have fewer barriers to entry than establishing a brick and mortar location. However, it’s still quite easy to go over budget and negatively affect your profits.
Direct mail and email are forms of marketing your business. Direct mail is the more traditional approach and allows you to physically get your business, product, or service in front of potential customers. Email is a form of digital marketing that provides a fast, interactive way of reading your target market and loyal customers. The question is, which option is best to implement into your marketing strategy?
You’ve finally launched your website and are ready for the orders to start pouring in. However, each day, as you maniacally check your Shopify dashboard or Google analytics your excitement begins to turn to panic. Sure, you’ve worked hard for this moment… but you may need to do more.