Over 1000 apps are launched on Apple’s App Store every day. The Google Play Store receives over 3700 new apps daily. While consumer apps hold immense benefits to business owners, the competition is fierce. 

Creating an app can make it easier to reach out to your target audience and simplify online transactions. Unfortunately, 99.5% of all consumer apps fail, and you don’t want to be part of that statistic. So, are you thinking about supporting your business with a consumer app? Here are some things you should first consider. 

  • the features and importance of an app

It’s quite trendy to want to create an app for your customers, especially as it makes your business look modern and tech-savvy. But the first question you should ask yourself is if your customers need an app. You’ll also want to determine if your app will increase revenue.

Aside from that, are there particular issues you expect the app to fix long-term, or are you just looking for something short-term? Consider how your app will promote your business goals and how you will make your app stand out from the competition? For example, if you want to create a fitness app for your fitness business, it should address specific health or fitness issues to make it different from the others. 

  • The platform and design

If you’re convinced that your business needs a consumer app, the next question is: what platform is right for you? Do you want the app to be created for a more specific OS like Apple iOS or Android? Do you think a more hybrid option will work better for your customer base or demographics? You can choose from mobile web, hybrid, and native application platforms.

Next is the app design. This isn’t just about how the app will look or function but also how your customers will interact with it. App design includes UI or UX to deliver better, custom usability. This is important because, regardless of how beautiful or advanced your app is if your customers find it slow or difficult to use, they’ll likely reject it. 

  • Your budget

How much you can spend on your app depends on the level of complexity you want to deliver, the purpose of the app, its design, and your budget limits. Additionally, you might want to consider who you want to build the app for you? Are you going to partner with an app development company? Do you have your team? Do you want to build for all platforms? Questions like these can give you an idea of how much you can expect to spend.

  • Security and data protection

Online security is of prime importance, especially when you expect to collect data and build a database of your clients. When using apps, people tend to leave valuable data footprints, from purchase history and transaction details to customer locations. And such info is always at the mercy of cybercriminals. Are you prepared to make your customer’s online security your topmost priority, and how?