Businesses are built on relationships. The old saying “no business is an island,” is very true. Your customers are the heart and soul of your business. Showing them appreciation consistently is important to creating loyalty and trust.

Cultivating relationships is just as important as making sure your business has value. In fact, value is intimately tied to the relationships you develop. Investing in your workplace culture, for instance, may not directly affect your revenue, but it will improve employee satisfaction. This means lower staff turnover and a positive work environment for all. 

That’s the power of investing in people and relationships. But can the same philosophy be applied to loyal clients? We believe it can. 

make the holidays memorable

Always remember your customers during the holidays. A small token of appreciation can go a long way. From thoughtful gifts from Challenge Coins Ltd or a special discount for their next purchase, they will feel grateful to be remembered. Also, consider highlighting your customers during the holidays. You may use customers instead of models or actors in your next photo shoot or upcoming ad campaign. It’s also a good time to donate a portion of your profits to a non-profit. Get your customers involved by letting them submit their favorite charities for consideration as your charity of choice. 

exclusive access

Loyal customers love exclusive access to products, services, or updates. Consider providing your most loyal customers early access to your next product drop. Or, consider giving them advanced notice of an upcoming sale. Customers that have supported you want to enjoy special privileges for their loyalty. This is a great way to express your gratitude and get the word out on new offerings.


Hosting customer appreciation events is a great way to show gratitude for their support. Plan an event around them, their families, or an upcoming launch – this way they feel connected to the festivities.