Every business needs to use local SEO strategies to attract more customers and build their company. In this guide, we will explain what local search engine optimization is, including why it’s so important for your business, and give you some pointers on how to get local SEO right.

What is local SEO?

Local search engine optimization is an extremely effective way of marketing your local business online, and experienced companies like WEBX360 can assist with this. It helps companies to promote their services or products to customers in a specific area at the exact time that they are looking for them online. Not only is it beneficial for local businesses, but it can help national and global businesses that are trying to target a specific part of the market. This is achieved by using a number of different methods, which we will explain in further detail in this guide. A lot of these methods differ greatly from what is practiced in general search engine optimization.

The case for local SEO

Before we explain the ins and outs of this form of SEO, let’s build the case for it…

  • 78% of local mobile searches result in an offline purchase
  • 50% of local searches on mobile phones involve the user searching for company information
  • 64% of local customers use search directories and engines as their main source for finding information
  • 46% of all searches on Google are local
  • 96% of PC owners conduct local searches 

Notice how mobile searches popped up in those statistics? This highlights another critical element of small business SEO: responsive web design. If you don’t have a mobile-friendly website, this will ruin your search engine efforts. Mobile has overtaken the desktop as the most popular Internet platform. If your website is difficult to use and view on a smartphone, the user will look elsewhere.

Local search

Let’s begin by describing the difference between local search and the standard informational search. Local search relates to any search using a phrase like ‘near me’ or they include a location. A standard search would be something like ‘how to do winged eyeliner.’ 

Statistics show that 46% of searches on Google today have local intent. This statistic alone indicates why it’s so important to incorporate local optimization into your online marketing strategy.  When a user searches for something in a specific location, Google knows that it is zoning in on a specific city or town. The results will be tailored to suit this. If you haven’t localized your search engine optimization strategy, you may be losing customers to the competition.

Local pack

In order to improve your website traffic as a local business, what you need the most is a ‘local pack’. The local pack refers to the three business listings that pop up when a user does a local search. If you were to do a quick search on Google for a locksmith in Florida, for example, then Google would display a map and there would be the contact information for three different locksmith businesses in Florida. 

With a localized search, you will see the opening times, review ratings, and even photographs of the three chosen businesses. Featuring in these results can increase your exposure and give you a much greater chance of securing business.