There is no denying that the competition online is fierce. Most business owners are competing against many different competitors. So, it’s important to figure out early on how to make your business stand out.
There are many different approaches you can implement to improve your online presence. Whether you have physical products, a digital offering, or a master franchise opportunity to market, you’ll want to stay top of mind. Here are some suggestions:
SEO is still important
A little confusingly for the SEO beginner, a keyword isn’t necessarily an individual word. Keywords can also be multi-word phrases. In fact, it’s far more common for searches to involve many words because people often want a thing in a particular place or for a particular reason.
For example, if you wanted to rent a vintage tea set for a wedding, you wouldn’t search for just ‘tea set’, you’d search ‘vintage tea set for hire’. This sort of long search term phrase is called a long-tail keyword.
Because long-tails represent more specific concepts, there’s less competition for them than shorter alternatives. What this means is that it’s much more likely that your efforts to rank for them will land you on page one of the search results.
One of the absolute best things you can do for your business and your online presence is to find out what long-tail keywords your customers use to find products and services like yours and then optimize your SEO strategy to rank for them.
Humanizing your approach to brand engagement is a recipe for success. Your audience will be much more receptive to your messages if they can relate to you. Not only will this approach increase brand engagement, but it also makes you stand out from the competition.
Humanize your approach by:
- Brand values – Tell your customers about your brand and your brand values. If they know what your brand values, they will learn more about you and how they can relate with similar values.
- Be honest – Be honest to your consumers about your story. Tell them how your brand came about, whether it started in a basement or evolved from an idea.
- Achievements and struggles – Share your achievements and failures with your customers. Everyone is human and your customers don’t expect you or your brand to be without any flaws.
- Staff – Highlight the people that work for you who have helped to create your brand. Customers like to see faces and be able to know who they are engaging with.
People love getting discounts and things for free. Providing your customers with exclusive content and offers keeps your audience engaged, increases brand awareness, and is more likely to encourage them to tell their friends and family about your brand. Offers make people feel special, and in return, you can collect valuable data from your customers including name, email address, etc. From here, you can continue to increase brand engagement by regularly connecting with your customers through email marketing.
do the work
Another way that you can make your online presence felt is by working hard to make an impression on social media. Social media is a great tool for reaching heaps of people but you do need to make sure that you use it with care. Firstly, you need to feature on the same platforms as your target consumer base. There are so many different social media networks, so choose the right ones.
Next, focusing on engagement is critical. You need to communicate with customers, not shove product posts down their throats!
As you can see, there are a number of different approaches that you can use when it comes ot making your online presence felt. We know that it can be incredibly difficult to stand out in the competitive world that we live in today. However, it is certainly not impossible. We hope that the ideas and suggestions we have offered above will help your business to stand out from the crowd online for all of the right reasons.