Your website is the main portal for your business. It’s where customers find you, it’s where all of your products or services are laid out for them to see, and it’s how you keep the world up to date on what you’re doing. In the business world, this is invaluable. It’s the easiest way to get people interested in you and the power of a website should never be underestimated. 

If you’re not quite sure how to keep tabs on your website’s performance,

here are some tips and tricks to help. 

understand your traffic

Getting traffic to your website is probably your main goal. As your traffic increases, it’s important that you understand where it’s coming from. Pay attention to which social media platforms convert the best for you. You’ll also want to see how your email list is performing.  And while there are software and plenty of other, secret ways to help, you’ll want a strong understanding of what’s driving traffic to your website. 

more pages = more interest

Another way to check the quality of your traffic is by looking at how many pages your visitors are viewing each time they’re on your website. The more pages they view per session the stronger the quality of that traffic is. The goal for new visitors should be to keep them on your site and getting them past your landing page.

Tip: use google analytics alerts guide to help you turn on automated notifications, this way you’ll never miss an opportunity.

understand your audience

If you do research with your analytic tools, you’ll find lots of helpful information about your site visitors. You’ll be able to see their age, gender, location, and what language they speak. This helps in content planning, product launches, and creating marketing campaigns.

The more you know, the more effective you can be. For example, if you’re a fashion influencer with a larger following in Georgia, you may decide posting cold-weather fashion trends may not be of great interest to your audience.