Growing a new business isn’t easy. From learning the ins and outs of marketing to maintaining inventory and supply levels, there’s a lot to juggle. However, building your business doesn’t have to be difficult. The right resources and a solid plan are often all it takes to get things going.
Here are a few tips to help you get started.
learn how to market with video
One study in Forbes magazine concluded that ‘embedding videos in landing pages can increase conversion rates by 80%.’ That’s enough to get our attention! Here’s a look at a few of the benefits of video marketing:
- Boost your SEO: With video content, you’ll reduce bounce rates; improve click-through rates; and increase your chances of receiving quality backlinks.
- Expand your reach: Oberlo recently reported that 85% of all internet users watched online video content monthly on any of their devices.’ By creating video content you can expand your reach and grow your online audience.
- Generate trust: Video marketing, particularly live streaming and webinars, are useful to build trust and gain authority within your industry.
create a strong network
Facing the challenges of growing your business alone, can be overwhelming. Don’t be afraid to reach out to other female professionals in your industry for advice and tips. It’s important to surround yourself with professionals who challenge and support you.
look for monetary opportunities that don’t have to be paid back
Financial help is useful when you’re looking to grow your brand, and there are many places you can apply for funding:
- Amber Grant: The Amber Grant Foundation offers $10,000 grants to female-owned companies. These grants are awarded each month, and one of the companies receives an extra $25,000 at the end of the year.
- Eileen Fisher Women-Owned Business Grant: Eileen Fisher offers up to $100,000 in grants to female-business owners every year. To apply for the grant, 51% of your leadership and ownership must be female based.
maximize your efficiency
To grow your business, you should always be looking for ways to improve. Start by assessing your supply chain. If your business deals with parts, supplies or inventory – anything you need to order from a vendor – it may be helpful to use a Supplier Information Management System.
This system collects data about suppliers and allows you to search using predetermined criteria. As well as vetting your suppliers, you should carefully research the materials that you are sourcing from them. Whether it’s a brass ball valve, crafting supplies, or items needed for your final product, you need to offer a high-quality product to remain competitive! Improving your supply process can help your company to reduce waste and save money.
For further ideas on growing your company, check out resources for female entrepreneurs.