Content marketing is king. Experts widely consider content marketing the best strategy for building your business online. Unlike paid advertising, it immediately builds trust and generates authority. It also avoids intruding on users’ browsing experience and grows your business.
Creating compelling content, however, can be challenging. This is especially true if you aren’t experienced or good at writing copy. But there are ways to tell if your content marketing needs an upgrade? Let’s look at a few key areas.
what’s your bounce rate
Ideally, users should land on your content pages and stay there for a long time. If they don’t, it indicates they couldn’t find the information that they wanted, or SERPs forwarded them to the wrong result.
High bounce rates are a clue that something is wrong, but they don’t tell you a lot. If you genuinely answer a user’s need in the content, look at the title. Does it accurately reflect user intent? Or are there ways it could be misconstrued?
Be ruthless with your headings, and don’t be afraid to be a little boring from time to time. It’s okay to have a matter of fact heading.
make your content accessible
The next thing to check is the accessibility of your content. How easy is it for people to access and read? And where can they source it? You want your social media accounts to link to your website blog or online portfolio. But social media isn’t the only way to attract fresh eyes. You’ll also need to provide more tangible opportunities.
The easiest way to do this is to use a QR generator to create QR codes. These codes can be used on print marketing, promotional products, and on digital ads.
lack of visual content
Writing is important, but the real key to effective content marketing is the visuals. People love pictures, and when you include them in your output, they will reward you.
The funny thing is that adding pictures to your articles and blogs takes just a few seconds and doesn’t have to cost anything at all if you know where to look. But the results are enormous. People stay on your pages for longer, and they’re much more likely to click your CTAs.
your content isn’t fresh
Fresh content is exciting because users haven’t come across anything like it before. It’s interesting because it’s new and it’s not just a rehashing of existing material elsewhere on the web.
You don’t actually have to spend a great deal of money keeping things fresh on your site. A lot of companies make use of “evergreen” content and just update it every year. This strategy works particularly well for list articles and articles with the year in the title.