You’ve finally launched your website and are ready for the orders to start pouring in. However, each day, as you maniacally check your Shopify dashboard or Google analytics your excitement begins to turn to panic. Sure, you’ve worked hard for this moment… but you may need to do more.
The truth is that it’s not enough to have a great looking website or brand.
In fact, most entrepreneurs will tell you that that’s the easy part. It’s spreading the word about your business, driving eyes to your site, building brand awareness and converting visitors to customers, that’s difficult.
How you brand yourself to the world through your online presence is everything! It’s how your visitors will determine if they want to know more about what you have to offer. It’s the reason many will venture over to your website to get more information.
Always keep in mind that your website visitors will make assumptions about your business based on your brand presence and message. For example, if you own a restaurant, you’ll want your brand to show the world how good your food and service are. From your logo to your social media posts, every aspect of your brand should strategically lure potential customers.
tip: another often overlooked way to drive traffic to your website is through SEO optimization. SEO helps you appear more often in organic search results. This, in turn, sends more people directly to your website that are looking for what you have to offer. Why is this important? … because organic traffic is free; no advertising dollars needed. However, there can be a slight learning curve with search engine optimization. If you don’t have the time or resources to learn yourself consider hiring an SEO company or specialist to help optimize your website.
Secure your profile on all social media platforms. This may seem like a basic step, but there are actually quite a few steps involved. Your social media accounts should all be inviting and entice visitors or new followers over to your website.
Here are just a few you’ll need to consider:
- choose a profile pic or avatar for each social site
- design or resize an image as your Facebook, Pinterest, or Twitter cover image
- write inviting bios that include a reason for someone to visit your website
After you have created accounts for each platform, set aside time to add content. You don’t want someone to come across your profile and not be able to quickly determine what your business or brand is all about.