Many businesses have been hurt by the effects of Covid19. Some have had to rethink their entire business model, going from brick and mortar to completely online. Others, that were already, online, have had to revisit their marketing strategies.
If you’ve been faced with making adjustments to your business during Covid19, moving your business online could be a good way to keep things going.
Taking photos, writing effective copy, and making sure it’s also aesthetically pleasing can be a huge challenge. Content marketing is not a quick solution. It’s more of a long-term strategy to attract your ideal clients and customers.
It takes being strategic, doing your research, and staying committed until you get it right.
- know your audience… intimately
- analyze your existing data
- develop a manageable plan
- create, create, create
Most online shoppers will want to be sure that you have secure payment processing. To start, your website needs to be encrypted with SSL. This is something that your hosting company should be able to help you with.
You’ll also need a secure way to take payments. Tools like Paypal, Stripe, or Inoviopay have been specifically designed to provide a secure payment gateway that your customers will recognize and be able to use with ease. These options are also widely accepted so they can be used with WordPress or other website hosting platforms.
There are many ways to market your website. One aspect of marketing that you can do for little to no cost is learning and implementing effective SEO. Sure, you can pay SEO companies to do the work for you… but this is something that you can also do yourself.
Strong SEO for your website drives traffic organically. This means that your website will show up in search results free of charge. Because things change a lot in SEO, it’s important to learn the basics before you get started.