Approximately 70% of businesses use content marketing strategies as a part of their marketing plan. As social media and online platforms are constantly changing, you’ll want to make content marketing a priority in your marketing strategy.
Understanding the type of content your audience enjoys means that you also have to understand your potential and existing customers. Creating a content strategy that resonates with your target audience doesn’t have to be daunting or overwhelming. With 42% of the world using social media, and even more regularly on the internet, content is king.
Here are a few tips to help you get started.
so… what exactly is a content marketing strategy?
A content marketing strategy is a plan that implements the use of written, oral, and visual content. The goal is to attract your ideal audience. You’ll want to create dynamic content that not only attracts but converts them into paying customers. While you could always higher your marketing strategy out, most entrepreneurs and small business owners don’t have a budget for managed marketing agency services but don’t worry, we’re here to help.
decide how much you want to commit
Content marketing is a long-term strategy to attract your ideal clients and customers. It’s not an easy way to make money overnight. You’ll have to invest time, consistency, and a commitment to the process.
So before you even get started set realistic goals and deadlines. Create a schedule of what you need to create and a schedule for when it will post. Whether it’s a social media post, a FaceBook ad, blog or video content, everything will need a plan and a schedule.
know your audience
Knowing your audience is more than having a list of demographic characteristics. It’s even more than assuming that because “Tara” shops at Zara and loves sci-fi movies, that you know what she likes when she shops. Trust me, you don’t. Take the time to really dial down on your target audience. Knowing where they shop is one thing, understanding what motivates them to purchase is power!
analyze, analyze, analyze
An analysis of data is not as hard as it sounds. Start simple. Compile what you know into a spreadsheet. This will give you a comprehensive view of what your ideal audience wants. The more information you have, the easier it will be to recognize trends. Once you know what they’re more into, use that information to fuel your content.
be the creator
Before social media, creating content often meant writing a blog post. And sometimes it still does. However, if blogging isn’t something you enjoy, don’t make it your primary avenue for content. Maybe being in front of the camera is more your speed. If so, create dynamic video content – but even that needs a plan.
- make sure that you have everything you need to create high-quality videos (lighting, props… etc.)
- create a schedule for filming, editing, and posting
- promote your content with social media posts
- engage and encourage others to share your content