Whether you’re a freelancer or a small business owner, working online has become increasingly common. There are massive benefits to owning an online business – greater audience reach, efficiency, cost-effectiveness, and flexibility – but there are also specific problems that you’ll want to be prepared for. 

screen fatigue

One downside to having an online business is the effects of long hours in front of your computer screen. Whether working from home or in an office, screen fatigue can strike even the most dedicated worker. It can leave you exhausted, suffering from headaches, and even unable to focus. 

If your work requires extended periods of time in front of a computer, be sure to protect yourself.

  1. Invest in blue light filtering glasses or a red light filter to help protect your eyes.
  2. Try taking frequent breaks.
  3. Set aside a few hours out of your day to do non-computer related work.
  4. Keep your eyes hydrated with moisturizing eyedrops.

branding

You want to create a brand and aesthetic that is easily recognizable. In order to do this, you’ll want to use consistent brand colors, high-quality images, and designs that compliment your offering. Although DIY services like Canva offer brand packages, that you can do yourself, it may be easier to find a designer who specializes in branding.

how creating a strong brand message can grow your business - tiffany nicole forever

security 

If your business is based solely online, the potential consequences of any security breaches can be high. One of the best defenses you can have, as an online business owner, is using IT Services to help keep your data secure. A good IT service provider will be able to help protect you from potential security issues as well as clean up and fix any unknown problems you already have.

SEO

As an online business owner, being at the top of the results of the search engines is important to your organic reach. In order to make sure that you’re easy to find, SEO has to be a priority. SEO stands for search engine optimization. It essentially optimizes your website so that it is easily found in search engine results.

For instance, if your website promotes your silk hair bonnet business located in Atlanta, you’ll want to show up in results when people search Google for queries like “protective hair covering” or “silk bonnets near me”.