If you’re a freelancer, there are more opportunities than ever available for you. It’s a great way to earn a living if you want flexibility and control over the work that you do. However, there is also a lot of competition and it can take time to build a sustainable client portfolio… which is why marketing is so important.
If you are going to succeed as a freelancer, you need to find clever ways to advertise yourself. But most of us don’t exactly know where to start. Here are 3 of the best ways for freelancers to market themselves.
Social media is one of the best places to start when you are looking for your first clients. Set up a separate, professional social media page for your business and start connecting with potential clients. As you start to build a following, create posts that advertise your services.
Remember though, that it’s important that you stand out. People respond well to visual content. Consider having a professional video company to create a marketing video for you. Or, if it’s not in the budget, visit YouTube and Pinterest, to learn how to create bold videos and posts for yourself.
Referrals are an incredibly effective marketing tool for freelancers. As you get your first few clients, ask them if they would pass your details on to any other businesses that may be in need of your services. When you are a freelancer, it is important that you manage your money well, so referrals are perfect because they don’t cost you a thing. If you come recommended by a happy client, people will be far more likely to hire you.
There are some great freelancing sites out there, like Upwork and Fiverr. These sites allow you to advertise your services and bid on jobs. These can be great tools for expanding your reach and finding new clients, especially when first starting out. However, they are very competitive and they work based on a rating system, so it can be difficult for new users to find clients. Y