It’s easier than ever to launch your own business. But that doesn’t mean that it isn’t hard work. From deciding on what product or service you want to offer to creating a brand and a consistent marketing message, there’s a lot behind creating something that will bring you longterm success.
Starting a business is difficult enough. And in order to get the attention of your target audience, there are a few things that you’ll need. First, you’ll need a well crafted social media presence. Once you’ve got their attention, you’ll want to keep it. Then, you will need a consistent brand message. Consistency builds customer loyalty and loyal customers always bring you new customers. Here’s how to get started.
craft your social media presence
If your business is not found online, it will likely not be found at all. Securing social media accounts in your business’s name is essential. Before you get started, check to see if the same social media handle is available on all platforms. Consistency in your brand presence helps to build trust and makes you easy to find.
tip: if your business has a special name, tag line, brand imaging, or logo… you may want to consider a trademark. And if you do business in more than one country you may need to research the process for each country. Because trademarks in the USA may have a completely different qualification process, time frame, and fees than other countries.
create a consistent brand message
It’s important for your brand message to stay consistent.
A consistent brand matters because it:
- projects professionalism – having a cohesive brand will look more professional than your competitors that are confusing with their marketing and identity.
- establishes authenticity- by staying true to your core identity, it shows that it is a part of who you are, and what you stand for, and not just something you created to look good.
- provides clarity – having a consistent message clears up any confusion that potential customers may have about what your business stands for.
- Builds trust – We’ve become a content driven society. This means that customers are more likely to trust your business when it presents a professional, authentic, and clear brand message.