The internet has made it a lot easier for people to share their ideas and thoughts. With blogs, forums, and contributor-friendly websites available, there are more ways than ever before to have your voice heard. Some people like to write about their life experiences, while others create guides, tutorials, and other educational content, but they will all struggle with the same issue; reach.
Building a blog which can reach the world is a challenge, but we’re here to help. By exploring the areas which have the biggest impact on your international reach, we’re giving you a few tips to help you get started.
Unlike a lot of other types of website, a blog doesn’t have to be localized. The content you write can be useful to anyone, regardless of their location, and this opens the doors to far more readers than you might expect. The content itself has to fit the bill for this to be possible, though.
It’s worth avoiding too much local based content. Also, make sure that your topics are relevant to a global audience. For example, fashion blogs are very popular, but it wouldn’t serve you well to write about styles which are only popular where you live.
While a lot of bloggers assume that the bulk of their work will surround collecting ideas and writing content, SEO plays a significant role in all of this. You need to be able to create content which not only reaches those close to you but can also target people across the globe.
One of the best ways to achieve this is through research.
Google has made it nice and easy to figure out which keywords are best suited to different countries. This empowers you to search for them based on location.
If you’re considering having content in on your blog in different languages, consider using an auto-translator. However, it is worth learning the difference between translation vs. interpretation before you approach this.