The world of online retail is incredibly competitive because it’s easier than ever for people to set up their own businesses. That means your margin of error is a lot smaller than it might be in other industries.
There are a lot of things that you can get wrong when you’re running an online store and customers aren’t likely to be very forgiving of your mistakes because they can just head over to a different site. If you’re thinking about setting up your own online business, make sure that you avoid these common mistakes.
Cybercrime is on everybody’s mind at the minute because it’s such a big problem, especially for businesses. When you’re selling products online, customers are trusting you with their credit card details and it’s up to you to protect that data. Usually, businesses struggle with customer data because they don’t invest enough time and money in a good IT team and some security software. You also need to make sure that you’re up to date with the latest data protection regulations so you don’t find yourself on the wrong side of the law.
Shipping products in a timely fashion are so important when you’re running an online store because people expect things in a couple of days, but that can be incredibly expensive. If you don’t take steps to make it cheaper for yourself, you’ll struggle to make money. Often, companies spend too much on shipping because they’re making it efficient. You can get around that by using telematics to examine delivery routes and how your drivers are handling vehicles.
You can tell your customers how amazing your products are, but why should they trust you? You can’t really be objective. Right? Research suggests that 91 percent of people read online reviews before buying a product. Encourage customers (especially happy ones) to post a review for you.