When first getting started in business, most women focus most of their energy on creating and manufacturing a high-quality, desirable product that consumers want to buy. They spend hours exploring product concepts, target market research, and design and packaging. But it’s also important not to forget to plan for promotional efforts.
what is a promotional campaign?
Promotional campaigns are campaigns designed specifically to promote your products to the public. They can take many different shapes and forms. One of the most important things to remember when planning promotional campaigns is to use well presented promotional workers’ to get your message out to the public.
what do promotional workers do?
Here are just a few different roles that different promotional workers can carry out on your company’s behalf!
speaking to the public
Want to give potential customers the opportunity to hear a little more about your products? Consider using promotional workers or brand ambassadors to have casual chats about what you have to offer. They will be able to answer questions and give out detailed information in a casual way that is welcoming.
giving out samples
If you are selling a product that can be sampled, consider getting promotional staff to distribute some of these samples. This will give the public an opportunity to try your products out and decide whether they like them or not before purchasing. People can be hesitant when it comes to trying something new. But if you provide the option of trying it out first, they’ll be more open to purchasing with you.
free branded merchandise
Promotional workers can give out free branded merchandise to the public. Most people are likely to take something that’s free. And branded merchandise serves as a constant reminder of your product or service. From customized air fresheners to t-shirts, pens, or mugs, the important thing is to get your name out there!
Want people to see how your product works (after all, the proof really is in the pudding)? Have promotional workers carry out product demonstrations. It’s the perfect opportunity for potential customers to see how products work and assess whether they live up to the advertising claims. If they see something genuinely working as advertised, they’re much more likely to hand over their money.
where promotional workers can work for you
You’ll want to have promotional staff working in a variety of locations and events, but some of the most common include:
- events and conferences – events are a great space to showcase your brand. However, it’s important that you choose carefully, as you want to expose your products to your target audience. For example, if you make custom sports apparel, you’ll want to choose sports events and high footfall areas.
- in-store – if one of your products has recently been launched in a particular store, arrange a promotional campaign with the store. Promotional workers will be able to showcase your new product to the store’s customers. The ability to sample or inquire about a product in a non-sales environment gives people the opportunity to genuinely get to know your brand; rather than simply seeing a new and unfamiliar product on the shelves.
- target market specific locations – If you are targeting commuters, to capture that on the go crowd, focus on locations like train stations and subway entrances. Or, if your product would be more appealing to educated professionals, look into co-working spaces and local professional meetups.