Whether you are a woman working as a solo entrepreneur, a small start-up part of a much bigger enterprise, event vending can definitely give your business a boost. The opportunity to get face-to-face with your target audience and show them what you have to offer is priceless! But you will have to be prepared.
prepare. prepare. prepare
Make sure you have your smart and attainable list of objectives. This could be a goal to get in front of ‘x’ amount of people, having two hundred emails added to your mailing list or collecting contact information for a future giveaway. Whatever the goal, make sure you create a plan to achieve it and a protocol to measure your success.
check your equipment
If you plan on taking pull up banners or product displays, make sure they’re all in working order. If you’re planning on using multimedia equipment then consider having a final run through to make sure you’re fully comfortable on how to set it up and run it on the day. Think ahead and proactively consider any problems that could potentially arise.
get to know other vendors
Business exhibitions bring together a huge, eclectic variety of people but chances are you’ll have something in common if you’ve all chosen the same exhibition. Get to know the surrounding vendors. Networking is always a good way to gain industry connections and allies.
give something away
If you haven’t already done so you might want to consider what giveaways you could take with you. It seems that no matter how old we are, we still love a free gift. Gifts are also a way for your potential customers to remember you by. If you’ve done your market research and are clear on your target market, you’ll know if your potential clients prefer something like a tech-led gift or something more fun and creative such as clothing or tote bags.