Times have changed, and women are making exponential moves in business. While our male counterparts have had the advantage for a long time, there are still a few things that you can do to make sure that you succeed. We’ve got some ideas that will also help you to support and encourage the women around you.

we’ve gathered a few key tips for you below –


work with companies that value and support women

There are many companies that pride themselves on giving women a hand in business. Choose to work with companies that support women-owned businesses. Get involved with these initiatives if you want your start-up to be funded and supported by other strong women. One example of this is the company 37 Angels, which is made up of 50 women investors who solely invest their money into other female-led businesses.

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create a strong sales strategy

If you’re going to succeed in business, having a good sales strategy is key. Decide what your values are, and make sure that you put them into every element of your business. This is important. You will also need to communicate your values to your employees so that they can convey the right message, too.

know your competition

It’s always important to know your competition.  When you understand what your competitors are offering and what differentiates them in the marketplace, you can better showcase what makes your product or service different. For example, if you have less overhead than the competition, which in turn allows you to have lower prices for similar quality, make sure you feature that in your marketing. Or, if you use high-quality ingredients or parts which substantiates the need for higher prices, you’ll want your potential customers to be aware of the value they get from spending more with you.