Having the right marketing strategy is crucial if you want to start scaling your business. It is also important if you want to make more money or sell more products. Knowing what to do and how to do it can be the secret to your marketing, and business, success!
Freebies are an inexpensive way to stay top of mind with your potential customers. From t-shirts and pens to notebooks or customized USB sticks… it’s an easy way to make sure your business is remembered. Find a wholesale promo product supplier that has the ability to imprint the products with your logo or tagline and get started.
If you’re looking to get the word out fast… and to a specific target market, team up with influencers. Influencers have already done a lot of the legwork for you. They’ve taken the time to build up their audience and gain a loyal following… and for a fee, you get to tap into it and potentially expose their following to your products or services.
Social media is one of the best (and mostly free) ways to market your company. It doesn’t matter what industry you’re in, and you don’t have to have a substantial marketing budget to be successful. Establishing a strong, engaged, and loyal following is the key to converting followers into paying customers.
Video is a fantastic way to show everyone else what you do. You can use video to showcase your products, show behind-the-scenes footage, or even share tutorials to educate your customers. It allows you to be relatable to your potential customer base and connect with them on a personal level.
Ask any online marketer how they are able to scale their business and they’ll probably tell you the same thing. They have an effective sales funnel and they know how to get the attention of prospective clients. An effective sales funnel helps you to create a system that keeps you top of mind of your prospect right up until the day they convert to being a paying customer.