Being in business for yourself isn’t always easy. You may even question your own abilities from time to time. And if you’re building a brand from scratch, you probably already know that the grunt work is definitely on the front end. Too many women give up right before they start to see results.
Don’t let that be your story too.
If you’re passionate, driven, and willing to think outside the box, you’ll definitely find your way to success. Here are a few tips to help you get there.
Perception is everything
No matter what stage your business is in, knowing how to fake it until you make it is likely your key to success. Whether you’re pitching for a contract or creating marketing for a new product the one thing that you need to remember is that perception is everything. How you see yourself or the potential of your business is meaningless… it’s how other’s (especially customers and potential investors or partners) see you that matters.
If your business has leveled-off and has become a little stagnant, you’re probably ready to amp things up a little. Draw in new customers by creating the perception that your business has already grown to meet their needs. But wait! This doesn’t mean that you’ll be lying to your customers. You should never make promises that you are not able to deliver on… ever!
What it does mean is that you are able to give the illusion that your business is a “bigger deal” than it really is. It’s all about perception. Don’t overthink this. Make small changes that help you create a stronger impression. Consider getting a physical address so that clients have a proper work address to which they can send mail. Even if your company is operated from the comfort of your home, the idea of a “real” business address gives your brand a boost in credibility.
Think about it this way…
You know those Instagram boutiques that you’ve ordered a dress or two from? They have flawlessly staged photos and perfectly written captions – just like the major fashion houses, right? But guess what, most of those boutiques are run right someone’s extra bedroom in their house. But you’d never know that because… perception!
Know your market
If you think you’ve reached a peak in your niche, it may be time to revisit the drawing board to properly define your target market. Think about the product or service you’re selling and what potential customers in your market would expect from a business like yours. It’s all about meeting the demands of your target audience, and the best way to achieve that is to find a gap in the market that other businesses are missing and exploit it.
Don’t try to target the general public. Instead, invest the time in finding the consumers that have a need or a problem that your product or service can solve for them. When you’re able to be a resource or solution, you’ll find that your pool of potential customers is endless.
Improve your presence
Marketing is everything. It doesn’t matter how amazing your business idea is if no one knows about it. It’s time to climb out of your shell and become your own promoter. Be the loudest voice out there (not literally)… but make sure that your marketing is effective and that you’re getting noticed.
Don’t skimp on free marketing
A strong digital presence is crucial. Here are 5 tips for creating one:
- Establish a strong social media presence on the platforms that are frequented by your target market.
- Become a thought-leader. Go Live on social media platforms (Facebook, Instagram, Periscope…etc) to show people that aren’t familiar with you (or your business) that you know what you’re talking about.
- Make sure that your website is appealing and effective in communicating your brand message and a call to action.
- Have quality images and graphics. Remember, people won’t trust a brand that looks second hand. Again… perception matters.
- Engage with existing customers through consistent email marketing.