If your goal is to stand out in today’s busy marketplace, you have to become a brand. Your personal brand is what communicates to the world who you are, what you stand for, and what you have to offer. It’s a direct representation of you!
Women everywhere are trying to differentiate themselves from the competition while maintaining their authenticity. They want to stand out and be seen, without compromising their beliefs; and there’ a good reason for it: There’s nothing more toxic to your business than an inability to stay true to your own ideals.
When you’re able to balance expanding your reach and increasing your visibility while keeping your ego in check, that’s when your brand will flourish. That’s when people will see you as real, transparent, and authentic. They’ll want to know more about who you are and they’ll look for ways to support you.
What exactly is branding?
Some of the most common questions I get asked about branding are:
- How do I craft my brand message?
- What does having a brand voice mean?
- How can I add value to my brand?
- And most often asked is: What exactly is branding?
First things first – Branding is more than great marketing.
It’s more than your logo, your website, your business card, or those custom teardrop flags and that expensive step-and-repeat you just purchased for an upcoming event. It’s what you stand for; who people know you to be and how they feel when interacting with you.
Your brand communicates a message; it tells your story. It makes you memorable and helps people connect with you and what you have to offer. It’s an essential component to your success.
Can anyone build a brand?
Yes. Absolutely. Anyone with a message, a business, a talent, or a skill can create a strong personal brand for herself. Think about it this way: from Oprah to Cardi B, we’ve seen countless women transcend the talent that originally opened doors for them to become multi-dimensional powerhouses in their own right.
In order to create a strong personal brand, you must first get clear on who you are, what you stand for and how you want to communicate your message to the world. This may not be something that you want to hand off to a virtual assistant or business coach. This is your voice. You should be the sole author of this story. If you give someone else the pen to craft your brand message you risk it being received as inauthentic and people will see right through it.
Don’t try to skip the hard work.
Before you launch your brand – or buy one of those all-in-one branding packages (that have more to do with design than branding) – you’re going to want to go through a little personal discovery. It’s important that you know what it is you want to say. Because when you’re clear on the message, it’s so much easier to communicate it effectively with others.
This is your story, if you can’t tell it correctly, nobody can.
You can’t assume that everyone else sees you how you see yourself or your business. Trust me, they don’t. This is why what you say and how you say it are both very important. You are communicating. You want to define a brand message that is crystal clear, no matter who hears it. Then, and only then are you ready to launch your brand!