So, you’ve decided that you want to sell your products, or your genius online, but you’re not sure what your website needs to be most effective. The truth is that when setting up a website for an e-commerce business it’s easy to overlook a few essential things.

In this article, we’ll look at some of the things you’ll need to provide the best possible experience for your customers… and start making money!


Your store link

There are a number of elements which have a way of simultaneously improving the experience for the customer and making the website look significantly more professional. But if customers have a hard time finding the link to your ‘store’, then you may not be converting visitors to sales. If your store isn’t directly on your homepage, make sure that the link to the store is highly visible and easy to find. People don’t want to work to give you their business… make it easy for them!

Have a brick and mortar location too?

Many e-commerce businesses have both online and offline stores. If this applies to you, and you want to drive your online visitors to your physical stores, be sure to have a store locator on your website. 

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Contact us

With so many people using social media for customer interaction, you may be wondering why a ‘contact us’ page is still so important. Customers want to be able to contact you without doing extra work. Whether it’s to ask a question about a product or submit a review, make it easy for customers and potential customers to communicate with you and your business, with a contact details page. 

Alternatively, you could include your contact details as a sidebar or footer on each page. Include your contact number, physical address, email addresses and social media handles. The goal is to make it easy for customers to reach out if needed.

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Social Media Buttons

Be sure to link your social media pages and profiles, so that you are creating brand awareness for your brand. You want your website visitors to get to know your business and since most regular interaction happens on social media, make it simple for them to plug into what you’re doing. Consider incorporating your Instagram feed into your site and be sure to make all images Pinterest-friendly. When website visitors have an easy way to share your images, products, or content – they’ll use it!