A strong online presence can help your business grow. If you’re willing to put in a little work, it can be both rewarding and profitable. From turning your website into a customer conversion machine to building a large following on social media, there are plenty of ways to engage your online audience.
Have you ever heard the marketing saying “go where the people are”?
With devices in our hands at all time, you want to make sure that your business is where your customers are – on the internet. And since over 97% of consumers search for local businesses on the internet – a stat found in this article from Constant Contact: https://blogs.constantcontact.com/online-presence/ – even the smallest business can benefit from a solid online presence.
Need a little help? Don’t really know where to start? We’re giving you 4 blog posts to help you create a strong online presence
Create a Brand that Connects
Crafting a strong brand voice is critical to conveying your brand message effectively. People need to understand what your business stands for, what you have to offer, and what you want them to do next. And all of that needs to be communicated in an easy to understand customer friendly manner.
You want to be effective in your marketing. You want to be a name, product, or business that people trust and are loyal to. The best way to do that is a cohesive message and consistent efforts!
Read this article on what it means to build a strong cohesive brand here: http://tiffanynicoleforever.com/2018/01/build-a-strong-cohesive-brand/ t
Make Social Media Work for You
Social media provides us with the opportunity to engage our target market and stay in front of our current customers. It’s free to get started and it’s the best way to share your content, product launches, and upcoming events. It’s a no-brainer way to help strengthen your online presence.
This helpful article from Forbes will help you learn the most important benefits of using social media as a part of your marketing strategy: https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#5941f2401f80
Build a Brilliant Website that Converts
Your website is essentially your digital storefront. It’s usually the first thing that people seek out when they’re looking for information on your business. This is one area that you definitely want to give your attention to. Because good branding and a solid social media presence all lead back to your website!
Creating a website that stands out from the competition can seem a little overwhelming, but it doesn’t have to be. This article details out why your current website may not be converting the way you want it to tiffanynicoleforever.com/why-no-one-is-visiting-your-website & this bonus blog post shows you have to use add-ons to capture the interest of your target market: https://sustainablebusinessforum.com/alternative-add-ons-that-will-make-your-site-stand-out
Freelancers and Outsourcing
It’s important to grow a team of employees that understand your corporate mission and are loyal to your vision. But sometimes you’ll find that you don’t need the expense associated with an additional full-time employee. That’s why it’s time to start assessing if you need to consider working with freelancers and outsourcing some of your workload; especially when it comes to creative tasks associated with building a strong online presence. From effective web and sales page copy to graphic design and SEO, many of the projects that you’ll take on to strengthen your digital footprint, are ones that can be contracted out.
If you haven’t worked with freelancers before, read this post: https://www.twago.com/blog/advantages-hiring-freelancers/