Your website looks amazing. Your graphics are on point and you spent weeks crafting the perfect copy but you’re still not getting any traffic! So what’s the issue? It’s probably not anything you’ve done but maybe something you haven’t. While, there’s no magic sauce that will bring the masses to your website; and no matter how far Google’s grab reaches, it’ll never be an exact science.
What it takes is a little trial and error, and knowing a few things that people are – and are not – looking for. If you’re ready to improve your traffic and increase your visibility, we’ve got a few tips for you.
Where’s the value?
Sure you want people to visit your website, but you need to understand why they need what you have to offer. What does it offer to them that they can’t get anywhere else? If you’re only hoping to get something from your audience, then you won’t be successful. It’s a mutually beneficial arrangement.
Whether you’re offering helpful tips or advice, solving a problem that they have, or providing a product or service that they might need, you must create value. It’s like looking for a job: if you are able to provide value, you’re in the running. However, if you don’t have much to offer, you’ll get overlooked every time.
It’s a hot mess
It’s easy for a website to become cluttered, especially if we do it ourselves. However, if you don’t have an understanding of what your target audience is looking for, or what appeals to them, then people will leave your site just as quickly as they arrived.
For example, did you know that the majority of internet web traffic is mobile? If your site isn’t optimized for mobile users, then you’re alienating a significant chunk of potential visitors. Find a web designer that offers responsive web design services, and make your site mobile-friendly.
They don’t know you’re there
Even the greatest website on earth would struggle if nobody knew it was there. If no-one knows about your site, then does it really exist? Depends on how you look at it. Make sure you’re taking proactive steps to market your website! Make sure your SEO is watertight, be active on social media, consider guest posting on sites with similar content… and share, share, share.
There’s a lot of annoying things that a website can do. Autoplay videos, pop-ups… yep, all annoying. But the worst has nothing to do with any of that. It’s being slow. We’re used to rapid information, and if your site takes too long to load pages, then people are going to click the ‘x’ button before they even get to see what you have to offer.
Finally, remember to win the trust of your visitors, and they’ll keep coming back. That means ensuring there aren’t spelling or grammatical errors in your copy, that it’s easy to navigate, that the photos are high-quality, and that it looks like it’s run by a professional!