We live in an Internet-driven world. If you’re a blogger, influencer or business owner you likely already know the power of marketing online. But what if you’re just not into constant posting and status updates? How can you expand your reach without social media and constant connectivity?
There are ways to build your business online.
It’s impossible to deny that we live in an era that’s almost entirely dominated by one thing: the internet. We shop, learn, communicate, and even find love online. So it’s no surprise that it’s also central to the success of many businesses and in some cases entire industries.
Before the internet, entrepreneurs dominated markets and industries with good old-fashioned marketing strategy and promotional efforts. Don’t assume that the internet is the complete solution for your marketing plan. It should be one of many tools in your promotion arsenal.
Knowing how to market your business effectively offline is important – especially since we have little control over changes and updates to internet and social media policy and algorithms. If you’re wondering how to get started, don’t worry. In this post, we’re sharing our best offline promo tips with you.
tips to market and promo your business offline
Host a workshop
Workshops or lunch-n-learns are a great way to share your genius and give your audience a taste of what it would be like to do business with you. You want to captivate your audience. Add value but don’t bore your attendees. Keep your sessions to 30-60 minute sessions.
Be sure to make the most of your time and include a call-to-action. Offer a deep discount, an exclusive offer, or a freebie. Leave your attendees talking. Word of mouth is the best form of marketing.
Every couple of years a new think piece or blog post appears declaring that “PRINT IS DEAD!” And sure, it’s fair to say that print media doesn’t have quite the same kind of popularity that it once had. However, don’t write it off entirely. As our attention spans are getting shorter and shorter, print media is gaining in popularity and you might want to take notice.
Think about it this way, we see so many ads online that we can easily become immune to them. But what happens when you receive a well-designed sales ad in your mailbox? Do you not flip through it? There’s a reason why big business hasn’t written off print media… and you shouldn’t either.
Just because you’re not a trained speaker doesn’t mean that you don’t have great information to share. Be a guest speaker at a local event. Offer a lot of value and take advantage of the moment. Pay for a vending table, so people that enjoyed what you had to say can purchase products on the spot. Host a giveaway for the event to capture attendees contact information. And make sure that you are networking. All of the other speakers and event hosts should know your name and know that you’re available for future opportunities.
Branded promotional products are powerful marketing tools for your business. I know it may seem cheesy to go around handing pens or t-shirts out to potential customers… but it works. People keep pens/pencils, mugs and trinkets for a long time. And while they may not need you or your offering right away, they may in the future and because that pen has your branding on it, and they’ve seen it over and over again, you’ll be the first person they think of.
Don’t forget to stack up on promotional items for events too.
If you have a table at an event, go a little further with your promo items. Have a custom backdrop or stand-alone banner made to showcase who you are. If it’s an outdoor event have custom flags or signs created to lead people to your setup.
Word of mouth
One of the most effective marketing methods available to you is still one of the oldest and simplest. The truth is that most small businesses grow and expand simply because customers tell the people in their life about them. Finding customers who want to recommend your business isn’t always easy but it can make a huge difference to your business’s success.
The great thing about word of mouth marketing is that it’s essentially free. The key is to make your customers want to provide you with a glowing review. The best way to do that is to provide them with an exceptional experience. Caution, if you don’t offer your customers a service or product that’s worth recommending, you’re not going to achieve the kind of word of mouth that is so important to many small startups.