One of the key elements of owning a website is working out how to drive all the lovely traffic out there to your site. The primary way of doing this is by improving your search engine optimization (SEO). And a big part of SEO is developing a link building strategy.

Link building is when you have backlinks that lead to a page or content on your website. According to Google, this makes your site look more valuable and trustworthy, leading to a better search engine performance. However, if your link building strategy is bad, you will do more harm than good.

Here are a few reasons your strategy might not be working for you and how to turn it around

You don’t have enough links

The simple reason your link building strategy is failing is that you aren’t building enough links. If you’ve got one link pointing back to your site, then don’t expect it to do very well! You really need to work hard to build a collection of backlinks that point to you. The more links you have, the better your site will perform; and the more domain authority you’ll have.

drive traffic to your website with these two tips

Your links are crappy

Secondly, your strategy may be failing because the backlinks you use are terrible. The sites that link to your website should also be authority sites that are trustworthy. Don’t try to cheat the system. You can’t just set up multiple websites and post your link to them – it won’t work. Google is a lot smarter than you think, and they know if your backlink is quality or not.

We won’t bore you with all the technical details of building quality backlinks, there are sites like Start Cap with resources way more detailed than we can go into in a short article here. But, the most important thing is that you need authority sites to link to your site. If you have a bunch of sketchy sites linking back to your website, it will harm your ranking rather than improve it.

You’re spamming other people’s content

What’s the easiest way to build links pointing back to your website? By spamming them in comments sections all over the web! You post your link in a YouTube or news article comments section, and it could be seen by loads of people. This is a genius idea, right? After all, these sites are trustworthy authority sites, so it’s perfect! Well, no, it’s actually an awful idea. Spamming your links in comment sections is never going to end well. In fact, spamming of any kind won’t work at all. The links have to look natural and form part of the content on someone else’s site. Otherwise, Google notices it as spam and penalizes you.

I’m sure there are many of you clapping your hand to your forehead and breathing out a long sigh as you realize some of these points apply to you. Don’t worry, you can easily fix this by following a simple link building protocols:

1 – Quit spamming links everywhere!

2 – Work with high-authority sites to create natural backlinks.

3 – Create as many natural, quality, backlinks as you can.

*this is a contributor written post