SEO – three little letters that are the secret sauce to improve organic traffic to your website from organic searches. It stands for Search Engine Optimisation. It’s a marketing method of using the most searched for phrases, known as keywords or key phrases, to increase the standing of your site or blog post on a search engine results page.
You did it! You created your website, blog, or online store. You worked through the nuances of design and writing good copy and you’re all set… wait, not so fast!
There’s still that pesky SEO to think about.
Why is SEO so important?
SEO is major because it’s the best way to get new eyes on your website.
A few tips to improve the SEO for your site
The easiest way to figure out the best keywords for your site is to use sites like http://adwords.google.com. These sites show you the ranking of key phrases judging by how many times they have been searched for. You don’t want to haphazardly phrase dump, as this may result in having your post (or entire site removed). But you do want to use as many high-ranking phrases as you can throughout the site.
Integrating SEO into your website can be quite simple. It also becomes easier the more you do it – practice makes perfect, right? Mix up the popularity of the phrases you use to tag your posts. You want to also be sure that the keywords are relevant to the content and subject matter of your website.
If you’ve opted to have your web content written for you by a copywriter, then be assured that they will be using SEO as a standard practice. Or if you’ve decided to go it alone… consider using an SEO company like http://www.websiterocket.com/, to take the guesswork out of integrating a strong SEO strategy.
Tip: If you have a WordPress blog/website – look for free plugins like Yoast SEO
One fundament key to integrating SEO into your blog posts is to make sure that the keyword(s) are in the title and the first paragraph. But it should still make sense and be appealing to your target audience. Think about it, if everyone started using key phrases as their blog titles, many blogs would have the same name as others.
Don’t fall prey to the trap of naming your posts ‘Top Tips for’ or ‘Top 10’. These phrases may appear to be highly searched for phrases, but in reality, not many people actually search for top tips. Most people search key phrases that are similar to how they speak. So instead of ‘Top tips for SEO success’ you may name your blog ‘How to learn SEO for your blog’ – see the difference?
When creating social media posts for your blog or website, try using that same SEO strategy within the status or tweet. But don’t replace the blog title with it. The best way to use SEO on social media is through hashtags.
Use a few high trending hashtags to boost your posts’ popularity.
Think about it this way, you wrote a blog post and named it ‘Essentials For Your Winter/Spring Wardrobe’. Your post might read something like this:
‘Is your wardrobe in need of a boost as we head into spring? Then check out these essentials for the stylish woman this year. #spring #springwardrobe #fashion
You don’t need your blog title in there, as it will be shown on the link. The goal is to give your blog a tiny bio – a brief idea of what the reader should expect. It should match the tone and language of the blog, and have included the key phrases ‘spring’ and ‘wardrobe’ in both the body of your text and as hashtags.