Getting started in business means having to juggle a lot of responsibilities. If you’re a solo-entrepreneur you will become a jack of all trades. Managing your website is no different.
Your website shouldn’t be an afterthought. It’s not a set it and forget it process. There’s a dangerous assumption that a beautiful website is going to automatically attract customers to your business. The reality is that you have to purposefully drive traffic to your website.
Here are two areas you need to focus on drive traffic to your website
SEO is a thing…
In the pre-internet age, if a customer wanted to find a business they would use word of mouth, the phone book, or traditional advertising. Not anymore. Today, if customers want to find a business all they need to do is ask Google. So what’s a small business owner to do, to stay competitive among all the noise of the internet?
Focusing on your SEO is one way to ensure that your business lands at the top of your potential customer’s search engine results. SEO is the best way to create organic traffic to your site. However, making sure that your SEO is working properly can be tedious and time-consuming; From understanding keywords and backlinks to making sure that your website is indexed properly.
It’s not difficult to learn SEO, but it can be cumbersome. If you don’t have a lot of time to dedicate to it but you want to maximize your results, consider reaching out to an SEO specialist or this SEO firm for help… or at least a consultation.
Social media is your friend
Social media may have once seemed like a trend that would eventually fade away, but that’s far from the case. It’s is here to stay, and it can be one of the most valuable tools in your traffic building arsenal.
Social media is all about connection and engagement. It allows you to stay in close contact with your customers in an individual way that wasn’t previously possible without person-to-person interaction. Not only does it let you promote your business and website (mostly for free) but it also gives you the chance to provide great customers service at the same time.
Companies are effortlessly integrating social media strategy right into driving traffic to their websites.
For example: I recently made a purchase on Ban.co and during checkout, I was given the option to receive updates on my order in Facebook Messenger. Now that’s convenient. But the best part is that every time I go Messenger to check my order status there’s a prompt at the bottom for me to ‘visit the site’. Bam! The perfect strategy for repeat customer site visits.
Sure, there’s more to integrating social media than hoping in someone’s Messenger with order updates. In fact, there’s an art to using social media effectively. And although we’ve made it sound easy, there’s no getting away from the fact that establishing an effective and engaging social media presence can be a process.
With an endless wave of new social platforms, constantly changing algorithms, influencer outreach, and new tools for scheduling and creating content, it can all seem impossible to keep up with. That’s why a strong social media marketing strategy is so important for driving traffic to your website. The goal is not mindless likes and views… it’s converting social media scrollers into paying customers. Create a plan that keeps you focused on the activities that will funnel followers to your website where you can have the greatest impact on your business.