If you’re a blogger, influencer or entrepreneur, you are always looking for ways to market your brand. When trying to get in front of your target audience and attempting to improve visibility, there are several approaches to consider. From in-person networking opportunities to structured email and social media campaigns to name a few, the ultimate goal is to get your offering in front of the most people!
While social media is widely touted as the go-to medium for successful marketing, what about other platforms and types of media? It’s time to get creative. There are ways to create dynamic content that go further than pictures and captions.
Use these tips to get out of the box and start getting noticed.
If you’re looking to become a thought-leader or want to drive organic traffic to your website – you’re going to need a blog. Writing about topics that are relevant to your business and your target market is a good way to showcase your expertise and gain the trust and loyalty of your potential customers. But be sure that you have a marketing plan for your posts.
Creating killer content but without the traffic, just means that you have a dynamic blog with no readership.
A few tips to make your posts more visible:
- Post attention-grabbing graphics on social media to get people over to your blog.
- Use blog posts to link to products that you have for sale.
- Include links to your blog posts in your email newsletter.
Not to be confused with a blog post, an article can also be an effective part of your marketing strategy. Articles are, in many ways, more intrinsic than blogs. Blogs imply a personal perspective. Articles generally aim to offer advice or assistance on a specific topic (usually fortified with research or quotes). Don’t worry this explanation is not all black and white. There are many exceptions and variations.
But if your goal is to be known as an influencer on a particular subject or industry, you may want to write a few articles on the topic. If you are providing answers or insight, people will visit your website as a resource. Consider writing an article for a publication that’s important to your industry. Think about questions that you are asked often, and use that as the basis of your writing. This is a good way to establish credibility and expand your reach.
Vlogs (video blogs – think YouTube channels) can be an extremely effective form of marketing for you. Why? Because a vlog is all about personality and authenticity. In short, you’re the star of the show.
A vlog is not only quick and easy, but it’s an honest representation of who you are and what you stand for. While there are many vloggers out there, you are the only you! Vlogging is a highly niched market. Just like with television shows, each vlog has a different appeal that will attract a different viewer.
For example, when I’m looking for natural hair tutorials, I look for vloggers that have my same hair type – because their tips are more relevant to me.
Create videos that are both entertaining and informative to your target audience. Not sure what to do once you’ve posted your vlogs? Check out YouTube video marketing options. You will also want to explore other video platforms as well (like Vimeo or Facebook).
Tip: Not good with planned structured videos… but thrive on the go? Don’t worry. Go live on Facebook, Periscope, or Instagram to reach your audience.
Beyond the carpool favorites like the Bulletproof Podcast (if you like their coffee you’ll love the podcast), some of the most popular podcasts generally fall into these categories: business/entrepreneurship, news/entertainment, or self-help/personal development. Podcasts have become the go-to source for knowledge, perspective, and inspiration. They offer a uniquely intimate opportunity that allows you to provide valuable, in-depth content to your listeners – coupled with personality and opinion.
Unlike the short impact of social media or micro-blog posts, a podcast has the power to form a true connection with your audience; allowing you to cultivate a deeper relationship with your audience.
Starting a podcast is fairly easy. You don’t need a lot of fancy equipment and since you’re the star of the show there is virtually no overhead to get started. If you want to combine your efforts and be even more impactful with your blog and podcast, consider posting show notes on your blog. Then, cross-promote the content. This way you’re able to capitalize on both your blog readership and your podcast listeners.