The new year presents a fresh opportunity to try something new. Sometimes starting a business is the leap of faith many decide to take. How do you make sure that you make the right decisions the first time? I wanted to share with you a few (little talked about) business tips.

Forget the obvious – having a business plan and working on your financial investment, these are the less obvious but just as important aspects of starting a business.


Telling people about your business is the least expensive thing you can do. Yet, most of us won’t do it enough. Your passion and drive for your product or service is the biggest selling tool you have; use it to your advantage. Get in front of potential clients and other entrepreneurs… and network like your life depends on it. You never know which new contact could help you take your business to the next level. Just remember, they won’t know who you are or what you offer unless you speak up.  


A great way to save money is to workout your niche market in advance. Money is always going to be your biggest concern when you’re first growing your business. A business plan is helpful with this. It’s essential to stay within your means.

A great way to determine your niche is to talk to your target market. If the budget allows, set-up focus groups or speak with your friends and family. Ask for feedback and critique. This will allow you to work out where your product or service is best placed – who needs what you offer. 


We all know that starting a business is never going to be easy.  For a long time, you will be solely responsible for every part of your business. Some of the best entrepreneurs accept that they can’t always be the master of every aspect of their business and that outsourcing could be the answer.

Whether it is search engine optimisation (SEO), social media exposure, or even IT services you need to ensure that you cover the needs of your business. This will allow you maintain quality but also save you money.

For example, having a company like Prosyn, IT support provider on hand could be most helpful when you least expect it. Or think about it this way, social media may not be your strong point. But once a strategy is established for you by a digital agency, it could become more manageable. 

Start with caution

It’s easy to get ahead of yourself when starting a new venture. We get it, you’re excited and everything is full speed ahead. This is when you’ll need to maintain perspective. Trying to do too much too quickly means that money could be wasted.

You need to make informed decisions about who you deal with and how your business will grow. In theory, you need to start as you mean to go on. This means that you treat your clients and customers exactly how you envisioned them being treated before you started.