In the fast-moving world of social media, utilizing the power of a carefully planned social media campaign can mean big opportunities for your small business. Here are a few tips to help you make the most of your social media marketing.

Consistency counts

Consistency is the key to success, when it comes to your posts, your message and your frequency. Once you create a plan, it’s important that you stick to it. Make it easier on yourself and start scheduling your posts. Aim to post around the same time of day or week depending on your goals and your following. When you get into the habit of doing this or set up an auto scheduler to do so, your followers will begin to expect it.

Tip: Once you establish consistency, any deviance from it, may prevent your followers from engaging as much with future posts.


Don’t be picky

You may have a personal preference when it comes to a particular social network, but that doesn’t mean that all of your followers or customers feel the same way. If you want to be successful with social media, then you need to have a perceived presence across the networks that your target market frequents. Try to maintain an account with all of the big social media sites, such as Facebook and Instagram, Twitter and LinkedIn.

Tip: Secure your profile name on all social media platforms – including those that you aren’t currently active on… you’ll thank me later for this one.


Make it fit

Maintaining accounts across all of the major social media platforms isn’t as simple as posting the same thing on four different sites every day. That’s dull and unimaginative. It means formatting content specifically intended for each platform. You need high-quality photos for Instagram, longer and more informed posts for LinkedIn, videos and memes for Facebook and short and snappy announcements for Twitter. All of your posts should be different, even if they are delivering the same message. 


Nix mixed messages

Building a strong social media presence means staying true to your brand. New likes and follows to each post are terrific. However, don’t be tempted to deliver a post that merely focuses on grabbing a lot of attention. It’s about more than just the number of responses each of your posts gets and you will do nothing for your brand if you don’t make sure that the content aligns with your core message.


Popularity meets professionalism

Your professional social media presence is a way of promoting your business or offering. You want to show your human side, grabbing attention through not only informative but entertaining posts too. Your popularity online is essential, though a strict balance between keeping your followers happy while maintaining credibility is essential. You don’t want to gain notoriety for all the wrong reasons. Then, not be able to convert your followers to customers in the future. 


Expand your horizons

A successful marketing plan implements several different methods. You will want your social media campaigns to be an extension of your overall marketing plan. When used correctly, social media marketing will add the success of your marketing strategy. It’s one of many small business technology solutions that offers an affordable platform that can help with virtually every aspect of your brand awareness.