Blogging is a popular way for people to express their opinion, share their wisdom, or report on the news. 

There are blogs for all subjects and genres. You name it, someone’s writing about it. But what if you’re an aspiring blogger? Is there room for your idea or opinion? I assure you there is.

It can seem, from a blogger’s point of view, that there’s oversaturation for your topic of choice.  Don’t worry. There’s room for your voice to be heard.

If you’re ready to launch your blog or take your existing blog to the next level, here are a few tips to help you get there!

Your Website

This is one tip that may seem like a no-brainer. But you’d be surprised how many bloggers have websites that are not responsive or mobile friendly. Make it a priority to check how responsive your site is. If your site pages don’t load within seconds, potential readers will lose patience and move on.

Tip: There are several free sites that will allow you to check your website’s responsiveness. Check out this one to see how your site looks on different platforms.

The same goes for your web design. It’s easy to DIY your site with so many easy to use templates and drag-and-drop options available. But cute does not equal high performance. You’ll want to make sure that your site is mobile friendly, easy to navigate and SEO optimized. A professional web designer or web development company could help you create a gorgeous site that is responsive and aesthetically pleasing to your readers. 

Your Social Shares

Be sure that your blog content is easily shared. Make sure that you have activated or installed the plugin of your choice. Choose one that is easy for your readers to use (one click is usually all they will want to do) and is complementary to your website design. I prefer Social Warfare. It’s a WordPress plugin that is easy to install and you can start using it immediately. 

Tip: Choose a social sharing plugin or service that includes a ton of sharing options. Even if you aren’t familiar with them all, that doesn’t mean that your readers don’t use them

Your Outreach

When you’re looking to grow your blog’s visibility, guest blogging can be the way to go. Guest blogging is beneficial for your blog in many ways. Whether you’re hosting a guest blogger or guest posting on someone else’s blog, it’s a win-win situation.

When you have a guest blogger post to your site, it opens up your blog to a whole new audience. Even if their readership is smaller than yours, it is likely that their presence will bring eyes to your website that may not have found you otherwise.

Tip: Ask the guest blogger to promote the post that they created for your site on their social media or in their next email newsletter. Don’t worry about them being offended. Remember, they are gaining the exposure of your audience too. .. so this should be an easy way to get them to help you promote their post – and your blog. 

Be the Guest Blogger

When you’re the guest blogger you will have a few opportunities to benefit from the exchange. You will be able to create backlinks to your website which can be substantially beneficial to your search engine ranking and domain authority. Do this by writing high-quality content and linking words, images or phrases back to posts that you’ve written on the same topic. It’s important the content you backlink to is relative to the blog topic.

Keep in mind that by guest blogging on someone else’s site, you are being exposed to their audience and loyal readers. They will most likely promote the post on their social media accounts and let readers know that they have a guest or featured blogger contributing to the site. This is a major win for you.

You’re often able to also post a brief bio and links to your social media profiles – make your bio interesting and inviting. Don’t miss out because you rushed through the execution. Be sure to use these opportunities to gain visibility for your blog and gain new readers. 

Tip: Maximize your guest blogging by reaching out to well-known established bloggers with large readership or smaller niche blogs that may have a smaller but highly engaged audience. 

Your List

When you’re new to blogging you may not know that building an email list is essential for keeping in touch with your readers. By having your readers subscribe to your blog or newsletter, your now have their permission to contact them when you’ve posted something new, have a new product offering, or have an announcement that you would like to share.

In order to get readers to subscribe, you’ll need an email marketing provider to manage your email list. My two favorites are MailChimp and MailerLite. You will also need to offer something in exchange for their email address and personal information. Consider creating a freebie offer that your audience will consider valuable.

For example: create a desktop screensaver, a printable of the tips you included in a blog post, or a free audio course. Your readers will appreciate it and you’ll gain the ability to stay in touch with them.

Your Content

At the end of the day, how long people spend on your site, and if they come back, depends on the content you share. A good blog title may get them to your site, but it’s your writing that will make them stay and return. Be sure that you are including relevant articles in your content planning. People should be interested in what you have to say.

The longer the reader stays on your site the better. It means that you have their attention. Focus on creating in-depth content that will interest your readers. Interested readers are more likely to share your content, bringing new eyes to your post, which in turn, increases your search engine ranking.  

Are you ready to launch your blog or take your existing blog to the next level? There’s no better time than now. With the new year around the corner put these tips to work and start getting results.