Whether you’re a new business owner or brand, or you have been established for a while, you need to consistently get your name (and products) out in front of potential customers. Building your brand is an ongoing activity. Having a website or a physical location is important, but if you are not present on social media, you are missing out on potential customers.

Here are a few tips on how you can engage with your target market using social media

– Your Facebook Page

If you’ve been ignoring Facebook, you may be missing out.

Potential customers that frequent Facebook won’t be able to learn more about your offering, see your product lineup or read recent reviews. It’s important that your business has a well designed Facebook page that tells visitors what you’re all about and how you can help solve their problems.

A Facebook page also helps with search engine rankings for your business and website. 

Tip: Be sure to respond to inquiries in a timely manner and engage with your audience – it boosts the visibility of your page and expands your reach. 

– Create Online Contests

Once you have your website and social media accounts set up, create regular or seasonal contests encouraging your followers to share pictures of your offering or link to your page. This will help you build a great audience online. Offer something that is inexpensive for you to make or provide, but extremely valuable to your potential customers. Win-win.

– Instagram is a Must-have

If you have a business, blog or brand (of any kind), you absolutely need to have an Instagram account. Designers and makeup artists around the world have successfully built their brand solely on Instagram. If you are not familiar with branding through Instagram, get help from the professionals, like IMPROZ Marketing, for advice. 

Tips for Instagram Success:

Take well-lit high-quality photos

Post frequently

Engage with your following and those that aren’t currently following you

Post a well-curated variety of images that reflect your business, brand or blog


– Encourage Reviews

Your future customers are not looking for companies in the phone book or the Yellow Pages. Think about how you found the last company, business or entrepreneur you purchased from. They are likely to ask their friends on social media or post in local groups asking for recommendations. If your company doesn’t have any reviews, they may not choose to take a chance on you. They may decide to go with another firm that has a proven (visible) track record.

Tip: Be proactive. Ask your customers to post feedback on your business on social media, review sites, and even your website.

tips for building a personal brand

– Video is King

Today, the attention span of people is shorter than ever.

You can’t expect your potential customer to read pages after pages to find out what you have to offer. They simply don’t have the patience to do so. Instead, create short promotional videos that go straight to the point and encourage visitors to find out more or get in touch with you. This is a free or inexpensive way of getting your brand noticed online.

Whether you are an interior designer or a financial consultant, you cannot avoid marketing your services online. Branding on social media is simple once you understand the basics. Taking the time to develop your online presence can deliver new customers, greater brand awareness, and customer feedback.

*contributor written post