Being a responsible business owner, isn’t just about increasing revenues and expansion. It also includes finding ways to make your business as eco-friendly as possible. Small changes can make a big difference and contribute to the environment. If taken seriously, your efforts can be a win-win for you and your community. Think about it, not only are customers willing to pay more for products that are green, but it’s also a good marketing tool.
Not sure where to start?
Don’t worry, even if you run an online business, there are still plenty of things that you can do to go green. Here are just a few to get you started.
Switch Up Your Packaging
Advancements are always being made in packaging, so you should look into how you can make it more environmentally friendly. If you run a product based business, consider looking into your options. For example, you could switch to printed stand up pouches instead of heavier container style packaging. You may also discover that the recyclable options are also more cost-effective and benefit your bottom line. Win-win.
Be sure to also use new packaging as a marketing tool. If the new option is recyclable, make it clear to your customers. They will appreciate it!
Start a Waste Program
A waste program is especially important and rather easy to implement if you run a business in a physical location. From installing recycling bins to going digital with POS transactions, are all a step in the right direction. If you’re a small business or are primarily online there are options for you as well. Staff education is a good starting point. Start by leading your team in the effort and being the example. Set up a system and make sure that they understand what can be recycled and what cannot. Encourage them to use less paper and start using recycled ink cartridges. You could also go a step further and provide reusable water bottles, plates, and cutlery in employee breakroom areas.
Be More Conscious about Electricity Costs
Cutting your electricity usage is something that is beneficial for the environment and your wallet. Even if you run your business from home, there are steps that you can take.
- Turn off your lights
- Unplug appliances or technology that are not currently in use
- Switch to energy-efficient light bulbs and turn down your thermostat a degree or two
All of these things add up over time.
Switch to Natural Cleaning Products
Most cleaning products release harmful chemicals into the environment. Some cleaning products don’t even fully disclose all of their ingredients. Yikes. If possible, a very cost-effective way to know exactly what you’re cleaning your surfaces with is to make your own highly effective cleaning products. If that’s not an option for you, seek out products with natural simple ingredients that you know aren’t harmful to you or the environment (think: lemon, vinegar…etc).
Support a Cause
Don’t just keep all of your efforts in-house. Find an environmentally friendly non-profit and align your company with a cause. By continuing your efforts outside of the office, you will be doing something good for the environment but also for the community, your team, and your overall reputation.
So, there you have it, a few simple ways to help you run a more eco-friendly business. None of these tips are overly complicated so you should be able to start implementation immediately. Over time, you’ll see an improvement in your bottom line and feel good about your contribution to the health of the environment.