The word collaboration can mean different things to different people. In fact, mention it to a group and you may get a few different responses. Some will think of business meetings, while others will instantly think of people getting together to do something great – I prefer the latter.

Collaboration actually means both of these things and more. On a smaller, more personal scale, it means connecting with others to develop an idea, launch a new business, or expand each other’s influence. Within your own personal pursuits – side hustle or entrepreneurial venture – this type of focused partnership can be a valuable and effective resource, not just for building relationships or expanding your reach, it can also be an awesome accountability tool to keep you focused and on track.

Collaboration is a strategy that allows you to start something new by leveraging the abilities and influence of others


Some of the best ideas fall to the side due to lack of accountability, but a strategic relationship can help you with that. By adding another person (or group of people) to the mix, you will be more committed to the desired outcome – no matter what the project is. You’ll also have additional man power and resources. From brainstorming to execution, collaboration can be a win-win for everyone involved.

The beauty of this concept is that it applies to every area of your life, not just your business or professional life. For example, a new workout partner can help you stay on track with your weight-loss goals; hosting an event with fellow entrepreneurs can help you to push yourself out of your comfort zone and into action; and guest blogging with a fellow blogger can expand your reach and visibility.


Not sure where to start or what area of your life could use collaborative reinforcement? You’re in luck…  I’ve created a resource to help you discover the different areas of your life that would benefit from you partnering with others. I want to help you to start utilizing resources and leveraging connections to achieve your goals. I’ve created a list of ways that you can implement collaboration into your life, brand and business.

Get your Creative Collaboration Idea printable here.