3 Ways to Market Your New Business
If you’re a newbie entrepreneur, you’ve probably invested a lot of time and energy into your business and you’re ready to reap the rewards. But marketing is not necessarily your strong suit and you don’t know where to start. It’s ok. We’ve all been there.
You’re proud of your creation and now it’s time to showcase it to the world… here are a few marketing tips to get you started!
Start with social media (it’s free)
When you’re launching your business, establishing a social media presence should be one of your top priorities. The first thing that you want to do is secure your social media profile names on all platforms (including the ones that you don’t plan to use right away). This helps you to create consistency across the internet.
You want to be able to say “find me on social @soandsobusiness” – and they are able to find your accounts no matter which social media platform they’re searching on.
Paid Ads –
Take your business online and consider paid marketing campaigns to attract new customers. It’s an inexpensive way to maximize your marketing dollars with your target market. Purchase sponsored posts or ads, even if you start with a small amount, like $5 or $10 dollars. When you launch a sponsored post or paid ads on social media, you control the budget (so no surprises). For the most effective ads and comprehensive analytics of your results, look into Facebook and Instagram.
Tip: Pay close attention to the wording of your ad. Keep it simple and conversational, you want to be relatable and enticing to your potential customers.
Don’t Disregard Packaging & Design
No matter what type of product or service you offer, design and packaging is an important part of your marketing plan. You want your products to attract the attention of your future customers. Your packaging speaks volumes about your brand – make sure that your product(s) is communicating your brand message effectively.
Think about it this way: People make most purchasing decisions based on the first impression. Your packaging should be eye-catching and interesting enough to entice someone to want to know more about what you’re offering. If you’re not a graphic designer, don’t worry. You can hire a professional graphic designer that specializes in product packaging like Pixel Productions.
Auction Sites are Your Friend
You may think that auction sites are just for one-off personal sales of used items. But did you know that sites like eBay now have a professional marketplace for companies? One of the best reasons to use an established auction site is that you are able to capitalize on the sites existing customer base. eBay is a gold mine because, with over 168 million active users, you’re bound to reach potential customers that you wouldn’t be exposed to otherwise.
The most important thing you can do when you first get started is to make sure that your marketing efforts are consistent. Whether it’s using free promotions like social media posts or selling on eBay to expand your brand visibility, the secret to success is consistency.
*contributor written post